branding

So you want to brand your company huh? Well the first question most would ask is...where do I start? But truthfully, most don't ask this question; they just begin to do what they have seen everybody else do. Whether or not if what everyone else is doing is effective or not is besides the point to them, they just want to be doing something. In reality, you hurt your brand moreso by doing things out of tradition instead of being purposeful and strategic in your approach.